Hand-stitched embroidery for clothes and home decor, crafted uniquely for you.
Hand embroidered in Hampshire, UK. Shipping internationally.
Hand embroidered style — for you and your space
We are all about creating fun, colourful, one-of-a-kind pieces that brighten your wardrobe and your home.
From vibrant embroidered t-shirts to wall-ready decorative hoops, every piece is hand-stitched with care, creativity, and character. Think Pinterest-inspired style you can actually buy — whether you’re dressing yourself or your space.
Because your clothes and your decor should feel as original as you do.
Clothing that pops — literally
Forget boring basics. Our embroidered clothing transforms simple pieces into playful, wearable art.
Each item is stitched by hand, with designs that range from florals and fruit to stars, bees and mushrooms — all inspired by the kind of looks you save to your Pinterest boards but can never seem to find in shops.
It’s everyday comfort, but far from ordinary.
Customer reviews
Lovely Hat to keep my ears warm
I ordered the pink floral Beanie from Zoe’s website. What good timing as it was cold and I wanted a stylish hat to keep my ears warm. I bought the pink one and the navy one for my daughter after she admired mine.
Caroline Wallis
Beautiful personalised gift
After buying many products from Zoe before I know the quality is great. She has done a few personalised projects for me that I have given to friends and family as gifts, every recipient has been delighted. When a colleague at work had her baby I knew the perfect gift! I gave Zoe 3 muslins and she embroidered a motif in the corner of each, 1 of them being his name! All her mummy friends were very envious! Thanks Zoe xx
Lynn Greenwood
The most ADORABLE dress!
Just bought this ADORABLE dress that’ll be coming soon all the way from the uk & was created by zoe-ware.com she’s so talented & unique give her page some love & get yourself some embroidered clothing if you can !!!
Leah V.
Love the detail!
Zoë has done it again! look how adorable this top is & she even threw in a free handmade bracelet 🥰 the detail on this is extraordinary – so talented on so many levels
Leah M.
Summer pinafore
Just received this BEAUTIFUL piece in the mail :)) thank you
Madaleine O.
Custom sunflower pinafore
YOOOO I just got my custom embroidered overall dress from zoe-ware.com and I could not be feelin myself more!! Look at that stitching! I am LIVING ✨😍✨
Lizzie W.
Custom skirts
Just got my custom embroidered skirts from zoe-ware.com!! OMG I am SOO happy with them 😍💕 thank you so much!! I’ll be getting more customs for sure 🥰💕
Emma M.
Custom pinafore dress
My dress arrived today!! Thank you so much for wrapping it too, so cute (I love the care instructions!) Can’t wait to try it on later and take some cute pics in the sunshine!!
Bethany N.
The best mask I have had so far!
Wearing my new mask from zoe-ware.com! It’s so soft and comfortable! I can highly recommend her work! Its the best mask I’ve had so far!!! Thank you so much Zoë!!!
Luna S.
Embroidered home decor that speaks your style
Our decorative embroidery hoops bring that same joyful energy to your walls and shelves.
Whether you’re after a pop of colour, a quote that makes you smile, or a floral design that feels like you, these hoops are a simple way to make your space more you.
They also make thoughtful, handmade gifts for birthdays, new homes, or just because.
Handmade. Low-waste. One-of-a-kind.
Most of our garments are sourced second-hand, then cleaned and reworked into something completely new.
By using pre-loved materials and keeping production small-batch, we reduce waste while making pieces that are truly unique.
Better for your wardrobe. Better for the planet.
Got an idea? I’ll stitch it for you
Because everything at Zoë Ware is hand embroidered and made to order, personalisation is always possible.
Want a specific flower, a favourite quote, or a design that’s totally your own?
Whether it’s for you or a gift, we can create something completely custom — just for you.
Spring inspiration for cute hand embroidered outfits
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How to care for your embroidered clothing
Embroidered clothing is delicate primarily because of the intricate stitches and thread-work involved. Tugging, pulling, or rubbing the stitches can lead to unraveling, fraying, or disfiguration, compromising the beauty and integrity of the embroidery. Most of our clothing is hand wash and air dry only, this will help make it last as long as possible!
